Wednesday, August 5, 2009

What Can we Learn from the Met about Audience Development?

The Multicultural Audience Development Initiative was founded in 1998 with a meeting of top-level Museum staff and leaders from eight prominent African American civic organizations: 100 Black Men, Inc., Jack and Jill of America, Inc., Delta Sigma Theta Sorority, Inc., The Greater New York Chapter of the Links, Inc., Boys Harbor, Inc., The National Black MBA Association, The National Medical Association, and the New York Coalition of 100 Black Women. The purpose of this gathering was to articulate a strategy for establishing a mutually beneficial alliance with these organizations that would foster interest in the Metropolitan Museum among African Americans. At the same time, the Museum staff and trustees would develop an understanding of the concerns and needs of these organizations. The Museum then established the Multicultural Advisory Committee, which is composed of New York's African American, Asian American, Hispanic/Latino, and American Indian cultural leaders and organizations.
Who does the Met's coalition exclude?

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